Sunday Sky
Sunday Sky, a New York-based AI video marketing company, needed to fill critical go-to-market (GTM) roles to drive U.S. market growth—but hit a major hiring roadblock along the way.
The Challenge
Sunday Sky's U.S. market growth plans were hindered by unfilled GTM roles requiring a mix of MarTech expertise and enterprise business development skills.
For months, Sunday Sky’s recruitment efforts left their talent pipeline clogged with unqualified candidates, wasting time and risking key milestones.
Realizing they needed a different approach, Sunday Sky partnered with Super Recruiter to modernize their hiring strategy.
Our Solution
Super Recruiter implemented a high-impact recruitment strategy to streamline hiring and connect with top talent efficiently.
- Knockout Questions: We implemented a four-question screening system to quickly identify and eliminate unqualified candidates, saving valuable time from the start.
- Proprietary Turbo Technology: Our technology supercharged SundaySky’s hiring pipeline by building custom candidate funnels across six job boards and leveraging social media and text to engage high-quality, passive talent not active on job boards.
Conclusion
Personalized follow-ups were key for SundaySky, with 62% of hires coming from the 5th and 6th message in the sequence, proving persistence is key.
Each campaign sent over 450 tailored messages, resulting in 12 interviews and 4 hires, showcasing that the right strategy and messaging delivers the right results.
“Super Recruiter played a crucial role in quickly and efficiently filling our GTM roles, expertly matching candidates not only with the right skills but also with our company culture.”
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